This is a fascinating book about how ideas, products, trends or social behavior spread and become viral and unstoppable. The book is centered around the “tipping point” where the shift occurs when something or someone goes from unknown to be swept up in a viral wave of attention and fame.
Much of the book also cover how we as human beings are influenced by marketing material, celebrities and much more in ways we hardly can control.
The audio book is read by Malcolm himself which definitely ads to the experience of the book.
If any of the above resonates with you I highly recommend reading this book.